The concept “real ones still exist” is one that’s been blossoming since this husband and wife team began their partnership in 2009. With their love for each other and the culture in mind, they established an apparel brand that embodies a truth they live each day. ROSE Theory is an apparel campaign designed to promote strength in unity, and reinforce the mission that freedom is a must. Freedom from anything keeping one down, or restricting growth and evolution. What started off as an idea, became a movement. A real one is anyone in your life that’s solid, dependable, honest and won’t fold. A person who encourages you and builds you up. Because trying times are bound to befall us all, this couple has made it their mission to remind the culture how important it is to have a real one in your corner. 

-Stephen & Ayoka